{"id":138,"date":"2022-10-11T22:18:11","date_gmt":"2022-10-11T22:18:11","guid":{"rendered":"https:\/\/theblackunicorn.eu\/?page_id=138"},"modified":"2026-03-20T12:32:24","modified_gmt":"2026-03-20T12:32:24","slug":"total-storytelling","status":"publish","type":"page","link":"https:\/\/theblackunicorn.eu\/hun\/total-storytelling\/","title":{"rendered":"total-storytelling"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"138\" class=\"elementor elementor-138\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b78b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31b78b0\" data-element_type=\"section\" 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menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-268\"><a href=\"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/pages\/138\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><span class=\"trp-ls-language-name\">ENG<\/span><\/span><\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e951b4 animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0e951b4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:180}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf12041\" data-id=\"bf12041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31d5ee elementor-widget elementor-widget-heading\" data-id=\"c31d5ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/tot\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u00e9s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0c701 elementor-widget elementor-widget-heading\" data-id=\"ea0c701\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A tot\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u00e9s c\u00e9lja a tot\u00e1lis kommunik\u00e1ci\u00f3.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27dd7eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27dd7eb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca4002 elementor-widget elementor-widget-text-editor\" data-id=\"dca4002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mindenhol termel\u0151dik adat, \u00e9s a c\u00e9g b\u00e1rmelyik rezd\u00fcl\u00e9s\u00e9ben lehet olyan mozzanat, ami a t\u00f6rt\u00e9net\u00e9nek fontos elem\u00e9v\u00e9 v\u00e1lhat.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296d763 elementor-widget elementor-widget-text-editor\" data-id=\"296d763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A 2020-as \u00e9vek adatvez\u00e9relt \u00e9s automatiz\u00e1lt m\u0171k\u00f6d\u00e9si modelljei lehet\u0151v\u00e9 teszik, hogy minden szervezet teljes<\/span><\/p><p><span style=\"font-weight: 400;\">eg\u00e9sz\u00e9ben, aktivit\u00e1sainak minden aspektus\u00e1ban t\u00e1mogassa a kommunik\u00e1ci\u00f3t, amely pedig a szervezet<\/span><\/p><p><span style=\"font-weight: 400;\">A tot\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u00e9sre alapozott kommunik\u00e1ci\u00f3s strat\u00e9gia megalkot\u00e1sa sor\u00e1n a szervezet teljes m\u0171k\u00f6d\u00e9s\u00e9t \u00e1tvil\u00e1g\u00edtjuk.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d46be elementor-widget elementor-widget-text-editor\" data-id=\"04d46be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A t\u00f6rt\u00e9netmes\u00e9l\u00e9s t\u00falmegy a marketing hat\u00e1rain. Azt az \u00e9rt\u00e9ket mutatja be a vil\u00e1gnak, amivel hozz\u00e1j\u00e1rulsz. Azokon az adatokon alapulva, amelyeket a tev\u00e9kenys\u00e9ged gener\u00e1l.<\/span><\/p><p>Ez az, amit a kommunik\u00e1ci\u00f3 jelent egy olyan vil\u00e1gban, amely tot\u00e1lisan digitaliz\u00e1lt, \u00e9s mindig \u00fajabb, m\u00e9g soha nem l\u00e1tott kih\u00edv\u00e1sokkal szembes\u00fcl, \u00e9vr\u0151l-\u00e9vre.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68f712 elementor-widget elementor-widget-button\" data-id=\"e68f712\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/theblackunicorn.eu\/wp-content\/uploads\/2026\/03\/Total_Storytelling_Method-1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF Let\u00f6lt\u00e9se<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3a5b8 elementor-widget elementor-widget-text-editor\" data-id=\"4c3a5b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Minden szerepl\u0151 (\u00fcgyf\u00e9l, alkalmazott, partner) egyar\u00e1nt t\u00f6rt\u00e9netekben dolgozza fel a vil\u00e1got, \u00e9s olyan szervezeteket (szolg\u00e1ltat\u00f3kat, m\u00e1rk\u00e1kat, szem\u00e9lyis\u00e9geket) keres, amelyeket az \u0151 saj\u00e1t t\u00f6rt\u00e9net\u00e9hez j\u00f3l illeszked\u0151nek gondol.<\/span><\/p><p><span style=\"font-weight: 400;\">Ez a holisztikus, tot\u00e1lis m\u00f3dszertan v\u00e9gs\u0151 soron nem tesz k\u00fcl\u00f6nbs\u00e9get, marketing, sales, bels\u0151 kommunik\u00e1ci\u00f3, recruiting \u00e9s employer branding k\u00f6z\u00f6tt, mert ezeket az \u00f6nk\u00e9nyes kateg\u00f3ri\u00e1kat fel\u00fclr\u0151l \u00e9s \u00e1tfog\u00f3an vizsg\u00e1lja.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-979ba8e elementor-widget elementor-widget-text-editor\" data-id=\"979ba8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A tot\u00e1lis t\u00f6rt\u00e9netmes\u00e9l\u00e9sre alapozott kommunik\u00e1ci\u00f3s strat\u00e9gia megalkot\u00e1sa sor\u00e1n a szervezet teljes m\u0171k\u00f6d\u00e9s\u00e9t \u00e1tvil\u00e1g\u00edtjuk. Ezut\u00e1n kidolgozzuk a rendszert, ami \u00fagy teremt \u00e9rt\u00e9ket a c\u00e9lk\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra, hogy k\u00f6zben demonstr\u00e1lja a szervezet szak\u00e9rtelm\u00e9t, vagy egy\u00e9b viszony\u00e1t saj\u00e1t els\u0151dleges c\u00e9ljai el\u00e9r\u00e9s\u00e9nek \u00f6sszef\u00fcgg\u00e9s\u00e9ben. A kidolgozott strat\u00e9gia a szervezet saj\u00e1t er\u0151forr\u00e1sainak optim\u00e1lis felhaszn\u00e1l\u00e1s\u00e1n alapszik.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7a201 elementor-widget elementor-widget-text-editor\" data-id=\"bf7a201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A k\u00edv\u00e1nt eredm\u00e9ny egy olyan rendszer fel\u00e9p\u00edt\u00e9se amely a lehet\u0151s\u00e9gekhez m\u00e9rten automatiz\u00e1lt, \u00e9s amely k\u00f6nnyed\u00e9n, er\u0151ltetetts\u00e9g n\u00e9lk\u00fcl \u00e9s folyamatosan gener\u00e1l olyan kommunik\u00e1ci\u00f3s aktivit\u00e1sokat, amelyek a szervezet kommunik\u00e1ci\u00f3s c\u00e9ljainak el\u00e9r\u00e9s\u00e9t az \u00e9rt\u00e9kteremt\u00e9s \u00fatj\u00e1n hossz\u00fa t\u00e1von biztos\u00edtj\u00e1k. Tov\u00e1bb\u00e1, mivel ez egy \u00e1tfog\u00f3 elemz\u00e9s, lehet sz\u00e1m\u00edtani arra, hogy nem csak sz\u0171ken vett kommunik\u00e1ci\u00f3s, hanem egy\u00e9b \u00fczletfejleszt\u00e9si ir\u00e1nyokra, \u00f6tletekre, tanuls\u00e1gokra is f\u00e9ny der\u00fcl.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8d0f7 elementor-widget elementor-widget-button\" data-id=\"ec8d0f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/theblackunicorn.eu\/wp-content\/uploads\/2026\/03\/Total_Storytelling_Method-1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF Let\u00f6lt\u00e9se<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c8e0a elementor-widget elementor-widget-text-editor\" data-id=\"05c8e0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A strat\u00e9giaalkot\u00e1s folyamata magas fok\u00fa k\u00f6lcs\u00f6n\u00f6s bizalmat k\u00edv\u00e1n\u00f3, intenz\u00edv tan\u00e1csad\u00f3i tev\u00e9kenys\u00e9g. A teljes titoktart\u00e1s, az asszertivit\u00e1s \u00e9s radik\u00e1lis \u0151szintes\u00e9g mind a k\u00e9t oldalr\u00f3l n\u00e9lk\u00fcl\u00f6zhetetlen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde2962 elementor-widget elementor-widget-text-editor\" data-id=\"cde2962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A folyamat \u00e1tlagosan 3 h\u00f3napot vesz ig\u00e9nybe.  T\u00f6bbek k\u00f6z\u00f6tt egy el\u0151zetes kutat\u00e1sb\u00f3l, vezet\u0151i interj\u00fakb\u00f3l \u00e9s r\u00e9sztvev\u0151 megfigyel\u00e9sb\u0151l \u00e1ll. A gyakorlati implement\u00e1ci\u00f3 \u00e9s a finomhangol\u00e1s az utols\u00f3 f\u00e1zis r\u00e9sz\u00e9t k\u00e9pezik. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2aa6fc0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2aa6fc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-732578b\" data-id=\"732578b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfc76eb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cfc76eb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/theblackunicorn.eu\/wp-content\/uploads\/2026\/03\/Total_Storytelling_Method-1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF Let\u00f6lt\u00e9se<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19112c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19112c2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/theblackunicorn.eu\/hun\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vedd fel vel\u00fcnk a kapcsolatot \u00e9s tudj meg t\u00f6bbet arr\u00f3l, hogyan tudod legjobban kihaszn\u00e1lni a tan\u00e1csad\u00f3i szolg\u00e1ltat\u00e1st, illetve ismerd meg a m\u00f3dszert l\u00e9p\u00e9sr\u0151l-l\u00e9p\u00e9sre.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\/total storytelling The aim of total storytelling is &#8216;total&#8217; communication. This method is designed to help two kinds of\u00a0 businesses specifically: Ones that offer services with special expertise and they are not big enough yet to build and sustain a complete Marketing department, Ones that already have some marketing capacities, but would like to differentiate [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-138","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/pages\/138"}],"collection":[{"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":10,"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/pages\/138\/revisions"}],"predecessor-version":[{"id":1010,"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/pages\/138\/revisions\/1010"}],"wp:attachment":[{"href":"https:\/\/theblackunicorn.eu\/hun\/wp-json\/wp\/v2\/media?parent=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}